We believe memories made on the water are what nourish
every boater’s soul. When you have the confidence to pursue
your ultimate on-water experiences, you’ll understand what it
truly means to have freedom.
Mercury products give you the confidence to go faster and
farther, and to go anywhere and anytime you want. When you
step off land and step onto a Mercury-powered boat, ideas or
restrictions about what's possible are silenced, and the water
becomes yours to explore. It invites you to Go Boldly.
Mercury Marine® has been making world-class outboards and sterndrives for more than 75 years. We started back in 1939 in a small machine shop in Wisconsin, and we've grown into the largest builder of marine propulsion systems in the world. Number one on the water. And we didn't get there by sitting still.
Ours is a long history of firsts and foremosts. A history of constant improvements, as we've set and reset the standards for reliable, trouble-free performance; superior power and torque; low emission; and low fuel consumption. And nobody has given boaters more more ways to propel their specific boats, activities, and pursuits reliably, comfortably, and efficiently across the water.
More than a function of throttle position, Wide Open is an expression of our core philosophy. We recognize no boundaries and accept no compromise. Where others perceive a barrier, we see an opportunity. We create premium marine power to take you faster and farther. We give you control to shatter expectations. The world offers limits. Mercury Racing offers freedom.
Experience a new way to Go Boldly with Mercury® Avator™ electric outboards. Calm, quiet and smooth, with intuitive controls and advanced technologies that monitor your battery level and range, an Avator outboard lets you fully immerse yourself in nature, while exploring the water with confidence.
Avator is intelligent, all-electric propulsion, designed to make exploring effortless.
Let your journey begin with Mercury Avator.